A focus on listening to customers

Marcus MARIATHAS, Nutritional Bread Making candidate at the 2018 Masters de la Boulangerie

At competition level, the jury members expect to be surprised and they are also exacting about what the competition must offer them. They are looking for creativity, innovation and new trends shaped by the candidates. The products and the way they are presented orally will make all the difference. The jury members and customers have something in common.

“You must know how to listen… That is the key approach to giving the jury what they want and the same approach is required with customers. All our expertise must be employed to provide what our customers desire… it is up to us, as bakers, to know how to recreate their wishes in our products, and even to go above and beyond…”

Discover the video of Marcus Mariathas