Better adapting to customers thanks to the competition

Peng-Chieh WANG, Artistic Bread Making candidate at the 2018 Masters de la Boulangerie

Seen from the outside, participating in a competition could seem like a personal journey, sometimes perceived as egocentric – although in fact the reverse is true.

“Taking part in the Masters and in other competitions in the cycle has enabled me to get used to the rules…its requirements, its quirks, the research needed, the endless tests, the sharing process for gathering advice…and my discoveries! All of this has contributed to the evolution of my career and has inspired me to better satisfy my customers. Their delight, their smiles are my ultimate reward.”

Discover the video of Peng-Chieh WANG