Bread is a very fashionable trend

Bin ZHOU, Artistic Bread Making candidate at the 2018 Masters de la Boulangerie

Bread is not a core element of Chinese diets, as it is for example in Europe. Instead, most people eat Mantou. However, a fascination with the West leads to crazes for all products from this culture. As this is a fashion phenomenon, appearance is key. Above and beyond the aesthetic qualities, it is also what invites people to taste – and enjoy. 

“Bread is garnering more and more fans. The art of bread - that is the taste of good things. This trend highlights the level to which consumers now expect high quality. It is an excellent place to start to develop baking.” 

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